What is Social Media?
Social Media is online content created by people using highly accessible and scalable publishing technologies. It is a new way in how people discover, read and share news, information and content around the world.
Social media has become extremely popular because it allows people to connect in the online world, to form new relationships for personal, political, and business use. Social media is a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology, transforming monologues into dialogues and is the democratization of information, transforming people from content readers into publishers.
Social Media, email marketing, online advertising, Facebook, Twitter, social book marketing, social shopping, ecommerce, authenticity, transparency, online community and about 1000 other new terms identifying Internet tools, services, concepts and strategies have been introduced to businesses in the past three years.
Social Media has the ability to connect you to a customer in new ways as well as helping you get your message and thoughts out there. Social media has become extremely popular because it allows people to connect in the online world, to form new relationships for personal, political, and business use.
The challenge of social book marking and social media lies in its community based nature. They represent new ways to look at the internet and new ways to use it. The social community uses social book marking to return to a page that they thought was something they would want to return and see without having to look for it again.
Social media isn’t about marketing, it is about the conversations. Social media is a great example of an interactive digital medium with real power, provided that you know how to use it.